![]() The letter, which repeatedly uses incorrect pronouns for Mulvaney, was written under the pretense that the influencer’s audience “skews significantly younger than the legal drinking age” and therefore should not be marketing alcohol. On May 17, Cruz and Senator Marsha Blackburn (R-TN) wrote a letter to the Beer Institute, a national trade association that represents major American brewers in governmental matters, asking them to “open an investigation” to review Anheuser-Busch’s “marketing partnership” with Dylan Mulvaney. Somehow, the Republican tantrum over the trans influencer's beer ad endures.Īlas, America’s least favorite Senator has decided to get involved in - checks notes - a controversy over the marketing of a diet beer. How conveniently timed to the beginning of Pride Month! The initiative supports QTPOC-owned businesses “through certification, scholarships and business development in an effort to create equal opportunities for the economic advancement of small businesses in the LGBTQ+ community,” per a press release. Shortly afterward, Anheuser-Busch announced that it would be donating $200,000 to the Communities of Color Initiative under the National LGBT Chamber of Commerce (NGLCC). In late May, the Human Rights Campaign notified Anheuser-Busch in a letter that they were at risk of losing their perfect Corporate Equality Index score if the company did not take more substantive steps. In late April, the Wall Street Journal reported that two Anheuser-Busch marketing executives had been placed on leave, sparking criticism from LGBTQ+ advocates and allies that the company was not standing by its marketing division amid the controversy. Then, as the company faced declining Bud Light sales and continuing right-wing uproar, it appeared to begin buckling under the pressure. “We are in the business of bringing people together over beer.” “We never intended to be part of a discussion that divides people,” the statement continued. ![]()
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